/* ============================================================
   JPM MEDIA — DESIGN SYSTEM v2
   Light, value-driven, direct-response. No gradients-as-decoration,
   no stock "agency" polish. Bold type, hard proof, honest CTAs.
   ============================================================ */

:root {
  /* Surfaces */
  --bg:        #FAFAF8;
  --bg-soft:   #F1F0EA;
  --surface:   #FFFFFF;
  --ink:       #101012;
  --ink-soft:  #53535B;
  --ink-faint: #8B8B92;
  --line:      #E7E5DE;
  --line-dark: #D8D6CD;

  /* Brand accent — one color, used with intent */
  --accent:      #4B3DF2;
  --accent-dark: #3B2FCB;
  --accent-soft: #ECEAFE;
  --accent-ink:  #FFFFFF;

  /* Signal color — flags, urgency, "free" tags only */
  --flag:      #E14434;
  --flag-soft: #FDEBE8;

  /* Confirmation */
  --ok:      #1C8A4B;
  --ok-soft: #E7F5EC;

  /* Behind the Funnel Podcast callouts */
  --btf-purple: #7C3AED;

  --radius-sm: 6px;
  --radius:    10px;
  --radius-lg: 14px;

  --ease: cubic-bezier(0.4, 0, 0.2, 1);
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);

  --shadow-sm: 0 1px 2px rgba(16,16,18,0.04), 0 1px 1px rgba(16,16,18,0.03);
  --shadow-md: 0 8px 24px rgba(16,16,18,0.08);
  --shadow-lg: 0 24px 60px rgba(16,16,18,0.12);

  /* Signature hard-edge shadows — the "designed by hand" tell */
  --hard: 6px 6px 0 var(--ink);
  --hard-sm: 4px 4px 0 var(--ink);
  --hard-accent: 6px 6px 0 var(--accent);
  --hard-hover: 8px 8px 0 var(--ink);

  --serif: 'Fraunces', 'Georgia', serif;
  --container: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
    scroll-behavior: auto !important;
  }
}

html.is-loading { overflow: hidden; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

h1, h2 {
  font-family: var(--serif), 'Manrope', serif;
  font-weight: 600;
  line-height: 0.98;
  letter-spacing: -0.01em;
  margin: 0;
  color: var(--ink);
}
h3, h4 {
  font-family: 'Manrope', 'Inter', sans-serif;
  font-weight: 800;
  line-height: 1.12;
  letter-spacing: -0.01em;
  margin: 0;
  color: var(--ink);
}

h1 { font-size: clamp(2.9rem, 6.2vw, 5.6rem); }
h2 { font-size: clamp(2.1rem, 4.2vw, 3.4rem); }
h3 { font-size: 1.35rem; }
h4 { font-size: 1.1rem; }

em, .accent-word {
  font-style: italic;
  color: var(--accent);
}

p { margin: 0; color: var(--ink-soft); }

a { color: inherit; text-decoration: none; }

img { max-width: 100%; display: block; }

/* Custom cursor — desktop, fine-pointer only */
@media (hover: hover) and (pointer: fine) {
  body.has-cursor { cursor: none; }
  body.has-cursor a, body.has-cursor button, body.has-cursor input, body.has-cursor .quiz2-opt { cursor: none; }
  #cursorDot {
    position: fixed;
    top: 0; left: 0;
    width: 10px; height: 10px;
    margin: -5px 0 0 -5px;
    border-radius: 50%;
    background: var(--ink);
    pointer-events: none;
    z-index: 9998;
    transition: transform 0.15s var(--ease-out), background 0.2s var(--ease), width 0.2s var(--ease), height 0.2s var(--ease), margin 0.2s var(--ease);
    will-change: transform;
  }
  #cursorDot.cd-hover {
    width: 38px; height: 38px;
    margin: -19px 0 0 -19px;
    background: transparent;
    border: 1.5px solid var(--ink);
  }
  #cursorDot.cd-accent { background: var(--accent); }
}

.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 28px;
}

.section {
  padding: 108px 0;
}

.section-tight { padding: 72px 0; }

@media (max-width: 860px) {
  .section { padding: 72px 0; }
  .section-tight { padding: 48px 0; }
}

/* ---------- Eyebrow / labels ---------- */
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
}
.eyebrow::before {
  content: '';
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--accent);
  flex-shrink: 0;
}

.section-head {
  max-width: 680px;
  margin-bottom: 52px;
}
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.section-head h2 { margin-top: 14px; }
.section-head p { margin-top: 18px; font-size: 1.08rem; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 15px 28px;
  border-radius: var(--radius-sm);
  font-weight: 700;
  font-size: 0.98rem;
  border: 2px solid var(--ink);
  cursor: pointer;
  transition: transform 0.15s var(--ease-out), box-shadow 0.15s var(--ease-out), background 0.2s var(--ease), border-color 0.2s var(--ease), color 0.2s var(--ease);
  white-space: nowrap;
  box-shadow: var(--hard-sm);
}
.btn:hover { transform: translate(-2px, -2px); box-shadow: var(--hard); }
.btn:active { transform: translate(2px, 2px); box-shadow: 0 0 0 var(--ink); }

.btn-primary {
  background: var(--accent);
  border-color: var(--ink);
  color: var(--accent-ink);
}
.btn-primary:hover { background: var(--accent-dark); }

.btn-dark {
  background: var(--ink);
  border-color: var(--ink);
  color: #fff;
}
.btn-dark:hover { background: #000; }

.btn-outline {
  background: var(--surface);
  border-color: var(--ink);
  color: var(--ink);
}
.btn-outline:hover { background: var(--ink); color: #fff; }

.btn-ghost-light {
  background: rgba(255,255,255,0.08);
  border-color: rgba(255,255,255,0.6);
  color: #fff;
  box-shadow: 4px 4px 0 rgba(255,255,255,0.3);
}
.btn-ghost-light:hover { background: rgba(255,255,255,0.16); border-color: #fff; box-shadow: 6px 6px 0 rgba(255,255,255,0.3); }

.btn-lg { padding: 18px 34px; font-size: 1.02rem; }
.btn-sm { padding: 11px 20px; font-size: 0.88rem; }
.btn-block { width: 100%; }

.link-inline {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-weight: 700;
  color: var(--ink);
  border-bottom: 2px solid var(--ink);
  padding-bottom: 2px;
  transition: gap 0.2s var(--ease), color 0.2s var(--ease), border-color 0.2s var(--ease);
}
.link-inline:hover { gap: 10px; color: var(--accent); border-color: var(--accent); }
.link-inline svg { transition: transform 0.2s var(--ease); }

/* ---------- Badges / tags ---------- */
.tag {
  display: inline-flex;
  align-items: center;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 6px 12px;
  border-radius: 100px;
}
.tag-flag { background: var(--flag); color: #fff; }
.tag-accent { background: var(--accent); color: #fff; }
.tag-neutral { background: var(--bg-soft); color: var(--ink-soft); border: 1px solid var(--line); }
.tag-ok { background: var(--ok-soft); color: var(--ok); }

/* ============================================================
   LOADER — ribbon wrap / unwrap
   ============================================================ */
#loader {
  position: fixed;
  inset: 0;
  z-index: 9999;
  background: var(--bg);
  display: flex;
  align-items: center;
  justify-content: center;
  transition: opacity 0.6s var(--ease), visibility 0.6s var(--ease);
}
#loader.loader-hidden {
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
}
#loader .loader-ribbon {
  width: 128px;
  height: 128px;
}
#loader .loader-ribbon path {
  fill: none;
  stroke-width: 13;
  stroke-linecap: round;
  stroke-dasharray: 760;
  stroke-dashoffset: 760;
  animation: ribbon-wrap 1.15s var(--ease-out) forwards;
}
#loader .loader-ribbon .r-top    { stroke: url(#ribbonGradA); animation-delay: 0s; }
#loader .loader-ribbon .r-bottom { stroke: url(#ribbonGradB); animation-delay: 0.18s; }

#loader.loader-out .loader-ribbon path {
  animation: ribbon-unwrap 0.55s var(--ease) forwards;
}
#loader .loader-word {
  position: absolute;
  margin-top: 172px;
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  font-size: 0.82rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--ink-faint);
  opacity: 0;
  animation: fade-in-word 0.6s var(--ease) 0.9s forwards;
}
#loader.loader-out .loader-word { animation: fade-out-word 0.3s var(--ease) forwards; }

@keyframes ribbon-wrap {
  to { stroke-dashoffset: 0; }
}
@keyframes ribbon-unwrap {
  to { stroke-dashoffset: -760; }
}
@keyframes fade-in-word {
  to { opacity: 1; }
}
@keyframes fade-out-word {
  to { opacity: 0; }
}

/* ============================================================
   NAV
   ============================================================ */
.nav2 {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 500;
  background: rgba(250,250,248,0.7);
  backdrop-filter: blur(14px) saturate(1.4);
  -webkit-backdrop-filter: blur(14px) saturate(1.4);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s var(--ease), background 0.3s var(--ease);
}
.nav2.scrolled {
  border-bottom-color: var(--line);
  background: rgba(250,250,248,0.92);
}
.nav2-inner {
  max-width: var(--container);
  margin: 0 auto;
  padding: 16px 28px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.nav2-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  font-size: 1.1rem;
}
.nav2-logo img { height: 34px; width: auto; }

.nav2-links {
  display: flex;
  align-items: center;
  gap: 30px;
  list-style: none;
  margin: 0; padding: 0;
}
.nav2-links a {
  font-size: 0.92rem;
  font-weight: 600;
  color: var(--ink-soft);
  position: relative;
  padding: 4px 0;
  transition: color 0.2s var(--ease);
}
.nav2-links a:hover, .nav2-links a.active { color: var(--ink); }
.nav2-links a::after {
  content: '';
  position: absolute;
  left: 0; bottom: -3px;
  height: 2px; width: 0;
  background: var(--accent);
  transition: width 0.25s var(--ease);
}
.nav2-links a:hover::after, .nav2-links a.active::after { width: 100%; }

.nav2-cta { display: flex; align-items: center; gap: 14px; }

/* "Behind the Funnel" nav item: curiosity-building standout treatment */
.nav2-links a.nav2-hot {
  position: relative;
  overflow: hidden;
  background: var(--accent);
  color: #fff !important;
  padding: 7px 18px;
  border-radius: 100px;
  font-weight: 800;
  animation: nav-hot-pulse 2.2s ease-in-out infinite;
}
.nav2-links a.nav2-hot::after { display: none; }
.nav2-links a.nav2-hot::before {
  content: '';
  position: absolute;
  top: 0; left: -60%;
  width: 40%; height: 100%;
  background: linear-gradient(120deg, transparent, rgba(255,255,255,0.6), transparent);
  transform: skewX(-20deg);
  animation: nav-hot-shine 2.8s ease-in-out infinite;
}
.nav2-links a.nav2-hot:hover { background: var(--accent-dark); }
@keyframes nav-hot-pulse {
  0%, 100% { box-shadow: 0 0 0 0 rgba(75,61,242,0.5); transform: scale(1); }
  50% { box-shadow: 0 0 0 9px rgba(75,61,242,0); transform: scale(1.05); }
}
@keyframes nav-hot-shine {
  0% { left: -60%; }
  45%, 100% { left: 130%; }
}
.mnav2 a.nav2-hot { color: var(--accent) !important; display: inline-block; animation: mnav-hot-glow 2.2s ease-in-out infinite; }
@keyframes mnav-hot-glow {
  0%, 100% { text-shadow: 0 0 0 rgba(75,61,242,0); }
  50% { text-shadow: 0 0 14px rgba(75,61,242,0.4); }
}

.nav2-burger {
  display: none;
  width: 42px; height: 42px;
  border-radius: 10px;
  border: 1px solid var(--line);
  background: var(--surface);
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 4px;
  cursor: pointer;
}
.nav2-burger span {
  width: 18px; height: 2px;
  background: var(--ink);
  transition: transform 0.25s var(--ease), opacity 0.25s var(--ease);
}

.mnav2 {
  position: fixed;
  inset: 0;
  z-index: 490;
  background: var(--bg);
  padding: 100px 28px 40px;
  display: flex;
  flex-direction: column;
  gap: 4px;
  transform: translateY(-100%);
  transition: transform 0.4s var(--ease-out);
}
.mnav2.open { transform: translateY(0); }
.mnav2 a {
  font-family: 'Manrope', sans-serif;
  font-size: 1.7rem;
  font-weight: 800;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
}

@media (max-width: 900px) {
  .nav2-links, .nav2-cta .btn { display: none; }
  .nav2-burger { display: flex; }
}

/* ============================================================
   HERO
   ============================================================ */
.hero2 {
  padding: 168px 0 90px;
  position: relative;
}
.hero2-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 56px;
  align-items: center;
}
.hero2-eyebrow { margin-bottom: 22px; }
.hero2 h1 { margin-bottom: 24px; }
.hero2 h1 .hl {
  background: linear-gradient(180deg, transparent 62%, var(--accent-soft) 62%);
}
.hero2-sub {
  font-size: 1.18rem;
  max-width: 520px;
  color: var(--ink-soft);
  margin-bottom: 34px;
}
.hero2-actions {
  display: flex;
  align-items: center;
  gap: 22px;
  flex-wrap: wrap;
  margin-bottom: 30px;
}
.hero2-proof {
  display: flex;
  align-items: center;
  gap: 14px;
  color: var(--ink-faint);
  font-size: 0.86rem;
  font-weight: 600;
}
.avatar-stack { display: flex; }
.avatar-stack span {
  width: 30px; height: 30px;
  border-radius: 50%;
  border: 2px solid var(--bg);
  margin-left: -10px;
  background: var(--accent-soft);
  color: var(--accent-dark);
  font-size: 0.7rem;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
}
.avatar-stack span:first-child { margin-left: 0; }

/* Hero visual: stat card */
.hero2-card {
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius-lg);
  padding: 30px;
  box-shadow: 10px 10px 0 var(--accent);
  position: relative;
}
.hero2-card-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 22px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--line);
}
.hero2-card-head .title { font-weight: 800; font-size: 0.95rem; }
.hero2-live {
  display: flex; align-items: center; gap: 6px;
  font-size: 0.72rem; font-weight: 700; color: var(--ok);
  text-transform: uppercase; letter-spacing: 0.05em;
}
.hero2-live .dot {
  width: 7px; height: 7px; border-radius: 50%; background: var(--ok);
  animation: pulse-dot 1.8s ease-in-out infinite;
}
@keyframes pulse-dot {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.4; transform: scale(0.8); }
}
.hero2-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
.hero2-stat .num {
  display: block;
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  font-size: 1.9rem;
  color: var(--ink);
  line-height: 1;
}
.hero2-stat .num .suffix { color: var(--accent); }
.hero2-stat .lbl {
  display: block;
  margin-top: 6px;
  font-size: 0.78rem;
  color: var(--ink-faint);
  font-weight: 600;
}

@media (max-width: 900px) {
  .hero2-grid { grid-template-columns: 1fr; }
  .hero2 { padding: 130px 0 60px; }
}

/* ============================================================
   MARQUEE (past clients)
   ============================================================ */
.marquee2 {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 26px 0;
  overflow: hidden;
  background: var(--surface);
}
.marquee2-label {
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-faint);
  text-align: center;
  margin-bottom: 18px;
}
.marquee2-track {
  display: flex;
  width: max-content;
  gap: 56px;
  animation: marquee-scroll 38s linear infinite;
}
.marquee2:hover .marquee2-track { animation-play-state: paused; }
.marquee2-track span {
  font-family: 'Manrope', sans-serif;
  font-weight: 700;
  font-size: 1.15rem;
  color: var(--ink-faint);
  white-space: nowrap;
  flex-shrink: 0;
}
@keyframes marquee-scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ============================================================
   TWO PATHS (JPM Media vs Behind the Funnel)
   ============================================================ */
.paths2 {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 32px;
  align-items: center;
}
.path-card {
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius-lg);
  padding: 40px;
  height: 100%;
  box-shadow: var(--hard);
  transition: transform 0.2s var(--ease-out), box-shadow 0.2s var(--ease-out), background-color 0.3s var(--ease);
}
.path-card:hover { transform: translate(-3px, -3px); box-shadow: var(--hard-hover); }

/* Homepage "How We Work" cards: same JPM-blue tint on hover for both BTF and JPM Media */
#how-we-work .path-card:nth-child(1):hover { background: #D2E7FA; }
#how-we-work .path-card:nth-child(3):hover { background: #D2E7FA; }

/* Podcast "Worth Clarifying" cards: same blue tint on hover */
#btf-clarity .path-card:hover { background: #D2E7FA; }

/* BTF "How It Actually Works" process cards: same blue tint on hover */
#btf-process-grid .value-card:hover { background: #D2E7FA; }

/* ---------- BTF process elaboration: spaced-out paragraphs + funnel animation ---------- */
.btf-process-elaborate {
  display: grid;
  grid-template-columns: 1fr 200px;
  gap: 48px;
  align-items: center;
  max-width: 980px;
  margin: 52px auto 0;
}
.btf-process-text p { margin-bottom: 26px; }
.btf-process-text p:last-child { margin-bottom: 0; }
.btf-process-text strong { color: var(--accent-dark); }
.btf-funnel-visual { display: flex; justify-content: center; }
.btf-funnel-svg { width: 100%; max-width: 180px; height: auto; }
.funnel-dot { opacity: 0; }
@keyframes funnel-drop {
  0% { transform: translate(0, 0) scale(1); opacity: 0; }
  12% { opacity: 1; }
  85% { opacity: 0.9; }
  100% { transform: translate(var(--dx), 115px) scale(0.25); opacity: 0; }
}
.funnel-dot.fd1 { --dx: 40px; animation: funnel-drop 2.6s ease-in infinite; }
.funnel-dot.fd2 { --dx: 0px; animation: funnel-drop 2.6s ease-in infinite 0.5s; }
.funnel-dot.fd3 { --dx: -40px; animation: funnel-drop 2.6s ease-in infinite 1s; }
@media (max-width: 860px) {
  .btf-process-elaborate { grid-template-columns: 1fr; }
  .btf-funnel-visual { order: -1; }
  .btf-funnel-svg { max-width: 140px; }
}
@media (prefers-reduced-motion: reduce) {
  .funnel-dot { animation: none; opacity: 0.9; }
}
.path-card .step-no {
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  font-size: 0.78rem;
  color: var(--ink-faint);
  letter-spacing: 0.08em;
  margin-bottom: 16px;
  display: block;
}
.path-card h3 { margin-bottom: 6px; }
.path-card .path-tag { color: var(--accent); font-weight: 700; font-size: 0.9rem; margin-bottom: 18px; display: block; }
.path-card p { margin-bottom: 22px; }
.path-card ul { list-style: none; margin: 0 0 24px; padding: 0; display: flex; flex-direction: column; gap: 12px; }
.path-card ul li { display: flex; gap: 10px; align-items: flex-start; font-size: 0.94rem; color: var(--ink-soft); }
.path-card ul li svg { flex-shrink: 0; margin-top: 3px; color: var(--ok); }

.paths2-arrow {
  width: 44px; height: 44px;
  border-radius: 50%;
  background: var(--ink);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
@media (max-width: 900px) {
  .paths2 { grid-template-columns: 1fr; }
  .paths2-arrow { transform: rotate(90deg); margin: 0 auto; }
}

/* ============================================================
   QUIZ WIDGET (interactive, contained)
   ============================================================ */
.quiz2 {
  background: var(--ink);
  border-radius: var(--radius-lg);
  padding: 4px;
  overflow: hidden;
  box-shadow: var(--hard-accent);
}
.quiz2-inner {
  background: var(--surface);
  border-radius: calc(var(--radius-lg) - 4px);
  padding: 44px;
  min-height: 360px;
  display: flex;
  flex-direction: column;
}
.quiz2-progress {
  display: flex;
  gap: 6px;
  margin-bottom: 28px;
}
.quiz2-progress span {
  flex: 1;
  height: 4px;
  border-radius: 4px;
  background: var(--line);
  overflow: hidden;
}
.quiz2-progress span i {
  display: block;
  height: 100%;
  width: 0%;
  background: var(--accent);
  transition: width 0.4s var(--ease-out);
}
.quiz2-progress span.done i { width: 100%; }
.quiz2-progress span.current i { width: var(--fill, 0%); }

.quiz2-steps { position: relative; flex: 1; }
.quiz2-step {
  position: absolute; inset: 0;
  opacity: 0;
  transform: translateX(24px);
  pointer-events: none;
  transition: opacity 0.4s var(--ease), transform 0.4s var(--ease-out);
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.quiz2-step.active {
  opacity: 1;
  transform: translateX(0);
  pointer-events: auto;
  position: relative;
}
.quiz2-step.leaving { transform: translateX(-24px); }
.quiz2-step .qnum { color: var(--ink-faint); font-weight: 700; font-size: 0.82rem; margin-bottom: 10px; }
.quiz2-step h4 { font-size: 1.5rem; margin-bottom: 26px; max-width: 460px; }
.quiz2-opts { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.quiz2-opt {
  text-align: left;
  padding: 16px 20px;
  border-radius: 12px;
  border: 2px solid var(--line);
  background: var(--surface);
  font-weight: 700;
  font-size: 0.95rem;
  color: var(--ink);
  cursor: pointer;
  transition: border-color 0.2s var(--ease), background 0.2s var(--ease), transform 0.15s var(--ease);
}
.quiz2-opt:hover { border-color: var(--accent); background: var(--accent-soft); }
.quiz2-opt:active { transform: scale(0.98); }
.quiz2-opt.picked { border-color: var(--accent); background: var(--accent); color: #fff; }

.quiz2-result { text-align: center; }
.quiz2-result .ico {
  width: 60px; height: 60px; border-radius: 50%;
  background: var(--ok-soft); color: var(--ok);
  display: flex; align-items: center; justify-content: center;
  margin: 0 auto 20px;
}
.quiz2-result h4 { margin-bottom: 12px; }
.quiz2-result p { max-width: 420px; margin: 0 auto 26px; }

@media (max-width: 640px) {
  .quiz2-opts { grid-template-columns: 1fr; }
  .quiz2-inner { padding: 30px 24px; }
}

/* ============================================================
   RESOURCE / COURSE CARDS
   ============================================================ */
.res-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
@media (max-width: 1000px) { .res-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .res-grid { grid-template-columns: 1fr; } }

.res-card {
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 28px 24px 24px;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  box-shadow: var(--hard-sm);
  transition: transform 0.2s var(--ease-out), box-shadow 0.2s var(--ease-out);
  position: relative;
}
.res-card:hover { transform: translate(-3px, -3px); box-shadow: var(--hard); }

/* Notification-style "Free" badge */
.free-badge {
  position: absolute;
  top: -12px;
  right: -12px;
  width: 46px;
  height: 46px;
  border-radius: 50%;
  background: var(--flag);
  color: #fff;
  border: 2.5px solid var(--surface);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  font-size: 0.6rem;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  box-shadow: 0 4px 10px rgba(225,68,52,0.4);
  transform: rotate(8deg);
}
.res-card .tag { margin-bottom: 16px; }
.res-card .res-icon {
  width: 76px; height: 76px;
  border-radius: 50%;
  background: var(--accent-soft);
  color: var(--accent);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 18px;
}
.res-card h4 { margin-bottom: 10px; min-height: 2.4em; display: flex; align-items: center; }
.res-card p { font-size: 0.9rem; margin-bottom: 22px; flex: 1; }

/* ============================================================
   STATS STRIP (count-up)
   ============================================================ */
.stats2 {
  background: var(--ink);
  border-radius: var(--radius-lg);
  padding: 56px 40px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  text-align: center;
}
.stats2 .stat2 .num {
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  font-size: clamp(2.2rem, 4vw, 3rem);
  color: #fff;
  line-height: 1;
}
.stats2 .stat2 .lbl {
  margin-top: 10px;
  color: rgba(255,255,255,0.6);
  font-size: 0.88rem;
  font-weight: 600;
}
@media (max-width: 760px) { .stats2 { grid-template-columns: 1fr 1fr; } }

/* ============================================================
   TESTIMONIAL RAIL (draggable / auto-scroll)
   ============================================================ */
.trail2 {
  display: flex;
  gap: 22px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  padding-bottom: 8px;
  -webkit-overflow-scrolling: touch;
  scrollbar-width: none;
  cursor: grab;
}
.trail2:active { cursor: grabbing; }
.trail2::-webkit-scrollbar { display: none; }
.tcard2 {
  scroll-snap-align: start;
  flex: 0 0 min(420px, 82vw);
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 32px;
  display: flex;
  flex-direction: column;
  box-shadow: var(--hard-sm);
}
.tcard2 .stars { color: var(--flag); margin-bottom: 16px; display: flex; gap: 3px; }
.tcard2 p.quote { color: var(--ink); font-size: 1.02rem; margin-bottom: 24px; flex: 1; }
.tcard2 .who { display: flex; align-items: center; gap: 12px; }
.tcard2 .who .initial {
  width: 42px; height: 42px; border-radius: 50%;
  background: var(--ink); color: #fff;
  display: flex; align-items: center; justify-content: center;
  font-weight: 800; font-size: 0.95rem; flex-shrink: 0;
}
.tcard2 .who .name { font-weight: 700; font-size: 0.92rem; }
.tcard2 .who .role { font-size: 0.82rem; color: var(--ink-faint); }
.trail2-hint {
  text-align: center;
  font-size: 0.8rem;
  color: var(--ink-faint);
  margin-top: 14px;
  font-weight: 600;
}

/* ============================================================
   FOUNDER TEASER
   ============================================================ */
.founder2 {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 56px;
  align-items: center;
}
.founder2-photo {
  aspect-ratio: 4/5;
  border-radius: var(--radius-lg);
  background: linear-gradient(155deg, var(--ink) 0%, #2b2b70 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  overflow: hidden;
}
.founder2-photo .mono {
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  font-size: 6rem;
  color: rgba(255,255,255,0.92);
}
.founder2-photo::after {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at 30% 20%, rgba(255,255,255,0.12), transparent 60%);
  pointer-events: none;
}
.founder2-photo img { width: 100%; height: 100%; object-fit: cover; display: block; position: relative; z-index: 0; }
.founder2 blockquote {
  font-family: 'Manrope', sans-serif;
  font-size: 1.5rem;
  font-weight: 700;
  line-height: 1.35;
  color: var(--ink);
  margin: 0 0 24px;
  padding-left: 22px;
  border-left: 3px solid var(--accent);
}
.founder2 .founder-name { font-weight: 800; font-size: 1.05rem; }
.founder2 .founder-role { color: var(--ink-faint); font-size: 0.88rem; margin-bottom: 22px; }

@media (max-width: 860px) {
  .founder2 { grid-template-columns: 1fr; }
  .founder2-photo { max-width: 280px; margin: 0 auto; }
}

/* ============================================================
   PODCAST / VIDEO
   ============================================================ */
.vgrid2 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
@media (max-width: 900px) { .vgrid2 { grid-template-columns: 1fr; } }
.vcard2 { border-radius: var(--radius); overflow: hidden; background: var(--surface); border: 1px solid var(--line); }
.vcard2 .vembed { position: relative; aspect-ratio: 16/9; background: var(--bg-soft); }
.vcard2 .vembed iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.vcard2 .vbody { padding: 20px 22px 24px; }
.vcard2 .vbody h4 { font-size: 1rem; margin-bottom: 6px; }
.vcard2 .vbody .guest { font-size: 0.84rem; color: var(--ink-faint); font-weight: 600; }

/* ============================================================
   DARK PROMO BLOCK (Behind the Funnel)
   ============================================================ */
.promo2 {
  background: var(--ink);
  border-radius: var(--radius-lg);
  padding: 64px;
  overflow: hidden;
  position: relative;
}
.promo2::before {
  content: '';
  position: absolute;
  width: 480px; height: 480px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(75,61,242,0.35), transparent 70%);
  top: -180px; right: -160px;
  pointer-events: none;
}
.promo2-grid { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 56px; align-items: center; position: relative; }
.promo2 h2, .promo2 h3 { color: #fff; }
.promo2 p { color: rgba(255,255,255,0.72); }
.promo2 ul { list-style: none; margin: 24px 0; padding: 0; display: flex; flex-direction: column; gap: 13px; }
.promo2 ul li { display: flex; gap: 10px; align-items: flex-start; color: rgba(255,255,255,0.85); font-size: 0.95rem; }
.promo2 ul li svg { flex-shrink: 0; margin-top: 3px; color: #8B7CFF; }
.promo2-panel {
  background: rgba(255,255,255,0.06);
  border: 1.5px solid rgba(255,255,255,0.3);
  border-radius: var(--radius);
  padding: 36px;
  box-shadow: 6px 6px 0 rgba(255,255,255,0.14);
}
.promo2-panel-head { display: flex; align-items: center; gap: 14px; margin-bottom: 6px; }
.promo2-avatar { width: 52px; height: 52px; border-radius: 50%; object-fit: cover; border: 2px solid rgba(255,255,255,0.5); flex-shrink: 0; }
.promo2-panel .quote-mark { font-family: 'Manrope', sans-serif; font-size: 2.6rem; color: #8B7CFF; line-height: 1; }
.promo2-panel p { color: rgba(255,255,255,0.85); font-size: 1.02rem; margin-bottom: 18px; }
.promo2-panel .src { color: rgba(255,255,255,0.5); font-size: 0.82rem; font-weight: 600; }

@media (max-width: 900px) {
  .promo2 { padding: 40px 26px; }
  .promo2-grid { grid-template-columns: 1fr; }
}

/* ---------- Skool-colored variant (Congress Blue / Equator gold) ---------- */
.promo2.promo-skool { background: #023785; }
.promo2.promo-skool::before { background: radial-gradient(circle, rgba(223,180,102,0.35), transparent 70%); }
.promo2.promo-skool .tag-accent { background: #DFB466; color: #023785; }
.promo2.promo-skool ul li svg { color: #DFB466; }
.promo2.promo-skool .promo2-panel { background: rgba(255,255,255,0.08); border-color: rgba(223,180,102,0.4); box-shadow: 6px 6px 0 rgba(223,180,102,0.18); }
.promo2.promo-skool .promo2-panel .quote-mark { color: #DFB466; }
.btn-skool { background: #DFB466; border-color: #DFB466; color: #023785; }
.btn-skool:hover { background: #ECC785; border-color: #ECC785; }

/* ============================================================
   FINAL CTA + FORM
   ============================================================ */
.cta2 { text-align: center; }
.cta2 h2 { margin-bottom: 18px; }
.cta2 p { max-width: 520px; margin: 0 auto 34px; font-size: 1.05rem; }

.form2-wrap {
  max-width: 640px;
  margin: 0 auto;
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius-lg);
  padding: 44px;
  box-shadow: var(--hard);
}
.form2-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form2-group { margin-bottom: 16px; display: flex; flex-direction: column; gap: 7px; }
.form2-group label { font-size: 0.82rem; font-weight: 700; color: var(--ink-soft); }
.form2-group input {
  padding: 13px 16px;
  border-radius: 10px;
  border: 1.5px solid var(--line);
  background: var(--bg);
  font-size: 0.95rem;
  font-family: inherit;
  color: var(--ink);
  transition: border-color 0.2s var(--ease);
}
.form2-group input:focus { outline: none; border-color: var(--accent); }
.form2-check {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  margin-bottom: 14px;
  font-size: 0.78rem;
  color: var(--ink-faint);
  line-height: 1.5;
}
.form2-check input { margin-top: 3px; }
.form2-legal { font-size: 0.78rem; color: var(--ink-faint); text-align: center; margin-top: 16px; }
.form2-legal a { text-decoration: underline; }
.form2-msg { text-align: center; margin-top: 16px; font-weight: 700; font-size: 0.9rem; }
.form2-msg.ok { color: var(--ok); }
.form2-msg.err { color: var(--flag); }

@media (max-width: 560px) { .form2-row { grid-template-columns: 1fr; } .form2-wrap { padding: 30px 22px; } }

/* ============================================================
   FOOTER
   ============================================================ */
.foot2 { background: var(--ink); color: rgba(255,255,255,0.6); padding: 76px 0 32px; }
.foot2-top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; padding-bottom: 52px; border-bottom: 1px solid rgba(255,255,255,0.1); }
.foot2-brand { display: flex; align-items: center; gap: 10px; margin-bottom: 16px; }
.foot2-brand img { height: 32px; }
.foot2-brand span { font-family: 'Manrope', sans-serif; font-weight: 800; color: #fff; font-size: 1.1rem; }
.foot2-top p { color: rgba(255,255,255,0.5); font-size: 0.9rem; max-width: 280px; }
.foot2-col h5 { color: #fff; font-size: 0.82rem; font-weight: 800; letter-spacing: 0.05em; text-transform: uppercase; margin-bottom: 18px; }
.foot2-col a { display: block; color: rgba(255,255,255,0.6); font-size: 0.92rem; margin-bottom: 12px; transition: color 0.2s var(--ease); }
.foot2-col a:hover { color: #fff; }
.foot2-bottom { display: flex; align-items: center; justify-content: space-between; padding-top: 28px; flex-wrap: wrap; gap: 16px; font-size: 0.82rem; }
.foot2-legal { display: flex; gap: 10px; color: rgba(255,255,255,0.4); }
.foot2-legal a { color: rgba(255,255,255,0.55); }
.foot2-social { display: flex; gap: 12px; }
.foot2-social a {
  width: 36px; height: 36px; border-radius: 50%;
  border: 1px solid rgba(255,255,255,0.2);
  display: flex; align-items: center; justify-content: center;
  color: rgba(255,255,255,0.7);
  transition: all 0.2s var(--ease);
}
.foot2-social a:hover { background: var(--accent); border-color: var(--accent); color: #fff; }
.foot2-social svg { width: 16px; height: 16px; }

@media (max-width: 860px) {
  .foot2-top { grid-template-columns: 1fr 1fr; }
  .foot2-bottom { flex-direction: column; align-items: flex-start; }
}

/* ============================================================
   SCROLL REVEAL UTILITIES
   ============================================================ */
.r2 {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.7s var(--ease-out), transform 0.7s var(--ease-out);
}
.r2.in { opacity: 1; transform: translateY(0); }
.r2-stagger > * {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.6s var(--ease-out), transform 0.6s var(--ease-out);
}
.r2-stagger.in > * { opacity: 1; transform: translateY(0); }

/* ============================================================
   SIGNATURE COMPONENTS — the "not a template" layer
   ============================================================ */

/* ---------- Diagonal two-lane marquee (replaces flat ticker) ---------- */
.diag-marquee {
  padding: 54px 0 64px;
  overflow: hidden;
  background: var(--bg);
}
.diag-lane {
  display: flex;
  width: max-content;
  gap: 40px;
  padding: 14px 0;
  transform: rotate(-1.6deg);
  border-top: 2px solid var(--ink);
  border-bottom: 2px solid var(--ink);
  background: var(--surface);
  margin-bottom: -2px;
}
.diag-lane.lane-b { transform: rotate(1.4deg); background: var(--ink); margin-top: -18px; }
.diag-lane span {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 500;
  font-size: 1.5rem;
  color: var(--ink-faint);
  white-space: nowrap;
  flex-shrink: 0;
  display: flex;
  align-items: center;
  gap: 40px;
}
.diag-lane.lane-b span { color: rgba(255,255,255,0.55); }
.diag-lane span::after { content: '—'; color: var(--line-dark); font-style: normal; }
.diag-lane.lane-b span::after { color: rgba(255,255,255,0.2); }
.diag-lane-track { display: flex; gap: 40px; animation: marquee-scroll 44s linear infinite; }
.diag-lane.lane-b .diag-lane-track { animation-direction: reverse; animation-duration: 38s; }
.diag-marquee:hover .diag-lane-track { animation-play-state: paused; }

/* ---------- Manifesto: full-bleed dark statement block ---------- */
.manifesto {
  background: var(--ink);
  color: #fff;
  padding: 140px 0;
  position: relative;
  overflow: hidden;
  text-align: center;
}
.manifesto .waveform { position: absolute; left: 50%; top: 50%; transform: translate(-50%,-50%); opacity: 0.12; z-index: 0; }
.manifesto-inner { position: relative; z-index: 1; max-width: 920px; margin: 0 auto; padding: 0 28px; }
.manifesto .eyebrow { color: #8B7CFF; justify-content: center; margin-bottom: 28px; }
.manifesto .eyebrow::before { background: #8B7CFF; }
.manifesto h2 {
  color: #fff;
  font-size: clamp(2.1rem, 5vw, 3.6rem);
  line-height: 1.12;
}
.manifesto h2 em { color: #8B7CFF; }
.manifesto .cite { margin-top: 36px; color: rgba(255,255,255,0.5); font-weight: 700; font-size: 0.92rem; letter-spacing: 0.03em; }

/* ---------- Waveform motif (voice-note / conversation cue) ---------- */
.waveform { display: flex; align-items: center; gap: 5px; }
.waveform i {
  display: block;
  width: 4px;
  border-radius: 2px;
  background: currentColor;
  animation: wf-pulse 1.6s ease-in-out infinite;
}
.waveform i:nth-child(1){height:14px;animation-delay:0s;}
.waveform i:nth-child(2){height:28px;animation-delay:0.1s;}
.waveform i:nth-child(3){height:42px;animation-delay:0.2s;}
.waveform i:nth-child(4){height:22px;animation-delay:0.3s;}
.waveform i:nth-child(5){height:36px;animation-delay:0.4s;}
.waveform i:nth-child(6){height:18px;animation-delay:0.5s;}
.waveform i:nth-child(7){height:30px;animation-delay:0.6s;}
.waveform i:nth-child(8){height:44px;animation-delay:0.7s;}
.waveform i:nth-child(9){height:20px;animation-delay:0.8s;}
.waveform i:nth-child(10){height:34px;animation-delay:0.9s;}
.waveform i:nth-child(11){height:16px;animation-delay:1s;}
.waveform i:nth-child(12){height:26px;animation-delay:1.1s;}
@keyframes wf-pulse {
  0%, 100% { transform: scaleY(calc(var(--velocity, 1) * 0.4)); }
  50% { transform: scaleY(calc(var(--velocity, 1) * 1)); }
}
.manifesto .waveform { width: 640px; height: 44px; gap: 8px; color: #fff; }
.manifesto .waveform i { width: 6px; }
@media (prefers-reduced-motion: reduce) { .waveform i { animation: none; transform: scaleY(0.7); } }

/* ---------- Behind the Funnel hero: acquisition.com-style split ---------- */
.btf-hero {
  position: relative;
  padding-top: 148px;
  background: var(--bg);
  overflow: hidden;
}
.btf-hero-inner {
  display: grid;
  grid-template-columns: minmax(200px, 340px) 1fr minmax(200px, 340px);
  align-items: end;
  gap: 44px;
  width: 100%;
  padding: 0 min(4vw, 56px);
}
.btf-hero-photo {
  width: 100%;
  display: block;
  align-self: end;
  border-top-left-radius: var(--radius-lg);
  border-top-right-radius: var(--radius-lg);
}
.btf-hero-content { text-align: center; padding-bottom: 30px; }
.btf-hero-content h1 { font-size: clamp(2.3rem, 4.4vw, 3.4rem); }
.btf-hero-content .page-hero-kicker { max-width: 620px; margin-left: auto; margin-right: auto; }
.btf-conversation-line {
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  color: var(--accent);
  font-size: 1.3rem;
  margin: 16px auto 0;
}
@media (max-width: 860px) {
  .btf-hero-inner { grid-template-columns: 1fr; padding: 0 20px; }
  .btf-hero-photo { max-width: 240px; margin: 0 auto; border-radius: var(--radius-lg); }
  .btf-hero-content { order: -1; padding-bottom: 8px; }
  .btf-hero { padding-top: 120px; }
}

/* ---------- Interior page hero (about / who-we-work-with / podcast / btf / courses) ---------- */
.page-hero {
  padding: 168px 0 76px;
  position: relative;
}
.page-hero-kicker {
  font-family: var(--serif);
  font-style: italic;
  color: var(--ink-faint);
  font-size: 1.15rem;
  margin-top: 20px;
  max-width: 620px;
}
.page-hero h1 { max-width: 900px; }
.page-hero .rule {
  margin-top: 44px;
  border: 0;
  border-top: 2px solid var(--ink);
}

/* ---------- Hero split (photo beside intro copy) ---------- */
.page-hero-split-grid { display: grid; grid-template-columns: 1.25fr 0.75fr; gap: 48px; align-items: center; }
.about-hero-photo img {
  width: 100%;
  aspect-ratio: 1/1;
  object-fit: cover;
  border-radius: var(--radius-lg);
  border: 2px solid var(--ink);
  box-shadow: var(--hard);
}
@media (max-width: 860px) {
  .page-hero-split-grid { grid-template-columns: 1fr; }
  .about-hero-photo { max-width: 340px; margin: 32px auto 0; }
}

/* ---------- Podcast hero: stick figure with megaphone ---------- */
.podcast-hero-figure { position: relative; max-width: 260px; margin: 0 auto; color: var(--ink); animation: figure-bob 3.2s ease-in-out infinite; }
.podcast-figure-svg { width: 100%; height: auto; display: block; }
.podcast-figure-svg .megaphone-body { color: var(--accent); }
.podcast-figure-svg .sound-wave { color: var(--accent); animation: sw-pulse 1.6s ease-in-out infinite; }
.podcast-figure-svg .sw1 { animation-delay: 0s; }
.podcast-figure-svg .sw2 { animation-delay: 0.2s; }
.podcast-figure-svg .sw3 { animation-delay: 0.4s; }
@keyframes sw-pulse { 0%, 100% { opacity: 0.25; } 50% { opacity: 1; } }
@keyframes figure-bob { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-6px); } }
.megaphone-bubble {
  position: absolute; top: 4%; right: -12%;
  background: var(--surface); border: 2px solid var(--ink); border-radius: var(--radius);
  box-shadow: var(--hard-sm); padding: 8px 14px; font-family: 'Manrope'; font-weight: 800;
  font-size: 0.78rem; white-space: nowrap; transform: rotate(-2deg);
}
.megaphone-bubble::after {
  content: ''; position: absolute; left: 18px; bottom: -12px;
  width: 0; height: 0; border: 7px solid transparent; border-top-color: var(--ink);
}
@media (max-width: 860px) {
  .podcast-hero-figure { max-width: 190px; margin: 28px auto 0; }
  .megaphone-bubble { font-size: 0.68rem; right: -4%; top: 0; padding: 6px 10px; }
}
@media (prefers-reduced-motion: reduce) {
  .podcast-hero-figure, .podcast-figure-svg .sound-wave { animation: none; }
}

/* Tilt-in entrance (rotate + settle) */
.r2.photo-tilt-in { transform: translateY(24px) rotate(-3deg) scale(0.95); }
.r2.photo-tilt-in.in { transform: translateY(0) rotate(0deg) scale(1); }

/* "Fun" bouncy pop-in with a slight permanent tilt, like a pinned photo */
.r2-pop {
  opacity: 0;
  transform: scale(0.7) rotate(7deg);
  transition: opacity 0.5s ease, transform 0.65s cubic-bezier(0.34, 1.56, 0.64, 1);
}
.r2-pop.in { opacity: 1; transform: scale(1) rotate(-2deg); }
@media (prefers-reduced-motion: reduce) {
  .r2-pop, .r2.photo-tilt-in { transition: opacity 0.2s linear; transform: none !important; }
}

/* ---------- Origin story head + photo ---------- */
.origin-head-grid { display: grid; grid-template-columns: 1.3fr 0.7fr; gap: 40px; align-items: center; margin-bottom: 52px; }
.origin-photo img {
  width: 100%;
  max-width: 300px;
  margin-left: auto;
  display: block;
  aspect-ratio: 1/1;
  object-fit: cover;
  border-radius: var(--radius-lg);
  border: 2px solid var(--ink);
  box-shadow: var(--hard-accent);
}
@media (max-width: 760px) {
  .origin-head-grid { grid-template-columns: 1fr; }
  .origin-photo img { max-width: 240px; margin: 0 auto; }
}

/* ---------- Origin timeline (About page) ---------- */
.otl { position: relative; padding-left: 40px; }
.otl::before { content: ''; position: absolute; left: 6px; top: 6px; bottom: 6px; width: 2px; background: var(--line-dark); }
.otl-item { position: relative; padding-bottom: 52px; }
.otl-item:last-child { padding-bottom: 0; }
.otl-item::before {
  content: '';
  position: absolute;
  left: -40px; top: 4px;
  width: 14px; height: 14px;
  border-radius: 50%;
  background: var(--accent);
  border: 3px solid var(--bg);
  box-shadow: 0 0 0 2px var(--ink);
}
.otl-year { font-family: 'Manrope'; font-weight: 800; color: var(--accent); font-size: 0.85rem; letter-spacing: 0.06em; text-transform: uppercase; margin-bottom: 8px; display: block; }
.text-btf-purple { color: var(--btf-purple); font-weight: 700; }
.otl-item h4 { margin-bottom: 10px; font-size: 1.2rem; }
.otl-item p { max-width: 560px; }

/* ---------- Origin timeline: line draws in, dots pop in one at a time ---------- */
.otl.r2-stagger::before {
  transform: scaleY(0);
  transform-origin: top;
  transition: transform 1.5s var(--ease-out) 0.1s;
}
.otl.r2-stagger.in::before { transform: scaleY(1); }
.otl.r2-stagger > .otl-item::before { transform: scale(0); transition: transform 0.45s var(--ease-out); }
.otl.r2-stagger.in > .otl-item::before { transform: scale(1); }
.otl.r2-stagger > .otl-item:nth-child(1) { transition-delay: 0.05s; }
.otl.r2-stagger > .otl-item:nth-child(1)::before { transition-delay: 0.15s; }
.otl.r2-stagger > .otl-item:nth-child(2) { transition-delay: 0.18s; }
.otl.r2-stagger > .otl-item:nth-child(2)::before { transition-delay: 0.32s; }
.otl.r2-stagger > .otl-item:nth-child(3) { transition-delay: 0.31s; }
.otl.r2-stagger > .otl-item:nth-child(3)::before { transition-delay: 0.49s; }
.otl.r2-stagger > .otl-item:nth-child(4) { transition-delay: 0.44s; }
.otl.r2-stagger > .otl-item:nth-child(4)::before { transition-delay: 0.66s; }
.otl.r2-stagger > .otl-item:nth-child(5) { transition-delay: 0.57s; }
.otl.r2-stagger > .otl-item:nth-child(5)::before { transition-delay: 0.83s; }
.otl.r2-stagger > .otl-item:nth-child(6) { transition-delay: 0.70s; }
.otl.r2-stagger > .otl-item:nth-child(6)::before { transition-delay: 1.00s; }
.otl.r2-stagger > .otl-item:nth-child(7) { transition-delay: 0.83s; }
.otl.r2-stagger > .otl-item:nth-child(7)::before { transition-delay: 1.17s; }
@media (prefers-reduced-motion: reduce) {
  .otl.r2-stagger::before,
  .otl.r2-stagger > .otl-item::before { transition: opacity 0.2s linear; transform: none !important; }
}

/* ---------- Value / principle cards ---------- */
.value-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
@media (max-width: 900px) { .value-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .value-grid { grid-template-columns: 1fr; } }
.value-card {
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 30px 26px;
  box-shadow: var(--hard-sm);
  transition: transform 0.2s var(--ease-out), box-shadow 0.2s var(--ease-out);
}
.value-card:hover { transform: translate(-3px,-3px); box-shadow: var(--hard); }
.value-card .vnum { font-family: var(--serif); font-style: italic; color: var(--accent); font-size: 2.2rem; display: block; margin-bottom: 10px; line-height: 1; }
.value-card h4 { margin-bottom: 10px; }

/* ---------- Industries We Know Well: color-coded per segment ---------- */
.industries-grid .value-card { border-top: 5px solid transparent; }
.industries-grid .value-card .vnum {
  font-family: 'Manrope'; font-style: normal; font-weight: 800; font-size: 1.05rem;
  width: 42px; height: 42px; border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  margin-bottom: 16px;
}
.industries-grid .value-card:nth-child(1) { border-top-color: var(--accent); }
.industries-grid .value-card:nth-child(1) .vnum { background: var(--accent-soft); color: var(--accent); }
.industries-grid .value-card:nth-child(1) h4 { color: var(--accent-dark); }
.industries-grid .value-card:nth-child(2) { border-top-color: var(--ok); }
.industries-grid .value-card:nth-child(2) .vnum { background: var(--ok-soft); color: var(--ok); }
.industries-grid .value-card:nth-child(2) h4 { color: var(--ok); }
.industries-grid .value-card:nth-child(3) { border-top-color: var(--flag); }
.industries-grid .value-card:nth-child(3) .vnum { background: var(--flag-soft); color: var(--flag); }
.industries-grid .value-card:nth-child(3) h4 { color: var(--flag); }

/* ---------- Team grid ---------- */
.team-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; }
@media (max-width: 760px) { .team-grid { grid-template-columns: 1fr; } }
.team-card { text-align: left; }
.team-photo {
  aspect-ratio: 1/1;
  border-radius: var(--radius);
  border: 2px solid var(--ink);
  box-shadow: var(--hard);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 20px;
  position: relative;
  overflow: hidden;
}
.team-photo .mono { font-family: var(--serif); font-style: italic; font-size: 4.4rem; color: #fff; position: relative; z-index: 1; }
.team-photo.tp-a { background: linear-gradient(155deg, var(--ink) 0%, #2b2b70 100%); }
.team-photo.tp-b { background: linear-gradient(155deg, var(--accent-dark) 0%, var(--ink) 100%); }
.team-photo.tp-c { background: linear-gradient(155deg, #2b2b70 0%, var(--accent) 100%); }
.team-photo img { width: 100%; height: 100%; object-fit: cover; display: block; }
.team-card h4 { font-size: 1.15rem; margin-bottom: 4px; }
.team-card .role { color: var(--accent); font-weight: 700; font-size: 0.88rem; margin-bottom: 12px; display: block; }
.team-card p { font-size: 0.94rem; }

/* ---------- Ledger / fit table (Who We Work With) ---------- */
.ledger { border: 2px solid var(--ink); border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--hard); background: var(--surface); }
.ledger-pop .ledger-head { background: linear-gradient(90deg, var(--ink) 0%, var(--ink) 50%, var(--flag) 50%, var(--flag) 100%); background-size: 200% 100%; }
.ledger-cell { display: flex; align-items: flex-start; gap: 12px; transition: background 0.25s var(--ease-out); }
.ledger-cell.fit:hover { background: var(--ok-soft); }
.ledger-cell.nofit:hover { background: var(--flag-soft); }
.ledger-icon { flex-shrink: 0; display: inline-flex; margin-top: 2px; transition: transform 0.3s var(--ease-out); }
.ledger-cell.fit .ledger-icon { color: var(--ok); }
.ledger-cell.nofit .ledger-icon { color: var(--flag); }
.ledger-cell.fit:hover .ledger-icon { transform: scale(1.2) rotate(-8deg); }
.ledger-cell.nofit:hover .ledger-icon { transform: scale(1.2) rotate(8deg); }
@keyframes ledger-icon-bob { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-3px); } }
.ledger-pop.r2-stagger.in .ledger-icon { animation: ledger-icon-bob 2.6s ease-in-out infinite; }
.ledger-pop.r2-stagger.in .ledger-row:nth-child(2) .ledger-icon { animation-delay: 0.1s; }
.ledger-pop.r2-stagger.in .ledger-row:nth-child(3) .ledger-icon { animation-delay: 0.3s; }
.ledger-pop.r2-stagger.in .ledger-row:nth-child(4) .ledger-icon { animation-delay: 0.5s; }
.ledger-pop.r2-stagger.in .ledger-row:nth-child(5) .ledger-icon { animation-delay: 0.7s; }
.ledger.r2-stagger > .ledger-row {
  opacity: 0;
  transform: translateY(18px) scale(0.97);
  transition: opacity 0.5s ease, transform 0.5s cubic-bezier(0.34, 1.56, 0.64, 1);
}
.ledger.r2-stagger.in > .ledger-row { opacity: 1; transform: translateY(0) scale(1); }
.ledger-row { display: grid; grid-template-columns: 1fr 1fr; border-bottom: 1.5px solid var(--line-dark); }
.ledger-row:last-child { border-bottom: 0; }
.ledger-head { background: var(--ink); }
.ledger-head .ledger-cell { color: #fff; font-family: 'Manrope'; font-weight: 800; font-size: 0.82rem; text-transform: uppercase; letter-spacing: 0.05em; padding: 18px 28px; }
.ledger-cell { padding: 20px 28px; font-size: 0.98rem; color: var(--ink-soft); border-right: 1.5px solid var(--line-dark); }
.ledger-cell:last-child { border-right: 0; }
.ledger-cell.fit { color: var(--ok); font-weight: 700; }
.ledger-cell.nofit { color: var(--flag); font-weight: 700; }
.ledger-cell strong { color: var(--ink); }
@media (max-width: 700px) {
  .ledger-row { grid-template-columns: 1fr; }
  .ledger-cell { border-right: 0; border-bottom: 1px solid var(--line); }
}

/* ---------- Client wall (stamped ledger of names) ---------- */
.client-wall { display: flex; flex-wrap: wrap; gap: 14px; }
.client-stamp {
  border: 2px solid var(--ink);
  border-radius: 100px;
  padding: 10px 20px;
  font-family: 'Manrope'; font-weight: 800; font-size: 0.92rem;
  background: var(--surface);
  transform: rotate(var(--r, 0deg));
  transition: transform 0.2s var(--ease-out), background 0.2s var(--ease), color 0.2s var(--ease);
}
.client-stamp:hover { transform: rotate(0deg) scale(1.05); background: var(--ink); color: #fff; }

/* ---------- Tier tickets (Behind the Funnel delivery tiers) ---------- */
.tier-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
@media (max-width: 960px) { .tier-grid { grid-template-columns: 1fr; } }
.tier-ticket {
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius-lg);
  padding: 34px 30px;
  position: relative;
  box-shadow: var(--hard);
  transition: transform 0.2s var(--ease-out), box-shadow 0.2s var(--ease-out);
}
.tier-ticket:hover { transform: translate(-3px,-3px); box-shadow: var(--hard-hover); }
.tier-ticket.is-featured { background: var(--ink); color: #fff; border-color: var(--ink); box-shadow: var(--hard-accent); }
.tier-ticket.is-featured h3, .tier-ticket.is-featured h4 { color: #fff; }
.tier-ticket.is-featured p { color: rgba(255,255,255,0.72); }
.tier-ticket .tier-eyebrow { font-family: 'Manrope'; font-weight: 800; font-size: 0.78rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--accent); display: block; margin-bottom: 14px; }
.tier-ticket.is-featured .tier-eyebrow { color: #8B7CFF; }
.tier-ticket h3 { margin-bottom: 10px; }
.tier-ticket ul { list-style: none; margin: 22px 0; padding: 0; display: flex; flex-direction: column; gap: 12px; }
.tier-ticket ul li { display: flex; gap: 10px; align-items: flex-start; font-size: 0.93rem; }
.tier-ticket ul li svg { flex-shrink: 0; margin-top: 3px; color: var(--ok); }
.tier-ticket.is-featured ul li svg { color: #8B7CFF; }

/* ---------- Angled section divider ---------- */
.tilt-divider { height: 64px; background: var(--ink); clip-path: polygon(0 40%, 100% 0, 100% 100%, 0 100%); margin-top: -1px; }

/* ---------- Big pull statement (reusable oversized serif line) ---------- */
.big-line { font-family: var(--serif); font-style: italic; font-weight: 500; font-size: clamp(1.7rem, 3.4vw, 2.6rem); line-height: 1.25; color: var(--ink); }
.big-line em, .big-line .accent-word { font-style: italic; }

/* ---------- Desk scene: person typing, ideas floating from the screen ---------- */
.page-hero .container { position: relative; }
.desk-scene {
  position: absolute;
  right: 0;
  bottom: 16px;
  width: 150px;
  color: var(--ink);
  z-index: 2;
  pointer-events: none;
}
.desk-scene-svg { width: 100%; height: auto; overflow: visible; }
.desk-scene-svg .screen-line { stroke: var(--accent); }
.idea {
  position: absolute;
  font-family: 'Manrope', sans-serif;
  font-weight: 800;
  animation: idea-float 2.8s ease-in-out infinite;
}
.idea-1 { left: 54%; top: 8%; font-size: 1.15rem; color: var(--accent); animation-delay: 0s; }
.idea-2 { left: 68%; top: 2%; font-size: 0.8rem; color: var(--flag); animation-delay: 0.9s; }
.idea-3 { left: 60%; top: 12%; font-size: 0.65rem; color: var(--ok); animation-delay: 1.8s; }
@keyframes idea-float {
  0% { opacity: 0; transform: translateY(0) scale(0.6); }
  15% { opacity: 1; transform: translateY(-6px) scale(1); }
  70% { opacity: 1; transform: translateY(-28px) scale(1); }
  100% { opacity: 0; transform: translateY(-42px) scale(0.8); }
}
@media (max-width: 760px) {
  .desk-scene { display: none; }
}
@media (prefers-reduced-motion: reduce) {
  .idea { animation: none; opacity: 0.9; }
}

/* ============================================================
   SCROLL-REACTIVE MICRO-ANIMATIONS (homepage)
   ============================================================ */

/* ---------- Scroll progress bar ---------- */
#scrollProgress {
  position: fixed;
  top: 0; left: 0;
  height: 2px;
  width: 0%;
  background: var(--accent);
  z-index: 600;
  transition: width 0.08s linear;
}
@media (prefers-reduced-motion: reduce) { #scrollProgress { transition: none; } }

/* ---------- Manifesto word-by-word reveal ---------- */
.manifesto h2 .mword {
  display: inline-block;
  opacity: 0;
  filter: blur(2px);
  transform: translateY(0.35em);
  transition: opacity 0.5s var(--ease-out), filter 0.5s var(--ease-out), transform 0.5s var(--ease-out);
}
.manifesto.words-in h2 .mword { opacity: 1; filter: blur(0); transform: translateY(0); }
@media (prefers-reduced-motion: reduce) {
  .manifesto h2 .mword { transition: opacity 0.2s linear; filter: none; transform: none; }
}

/* ---------- Two Paths: tilt-and-settle entry ---------- */
.paths2.r2-stagger > .path-card:nth-child(1) { transform: translateY(22px) rotate(-4deg) scale(0.97); }
.paths2.r2-stagger > .path-card:nth-child(3) { transform: translateY(22px) rotate(4deg) scale(0.97); }
.paths2.r2-stagger.in > .path-card:nth-child(1),
.paths2.r2-stagger.in > .path-card:nth-child(3) { transform: translateY(0) rotate(0) scale(1); }

/* ---------- Monospace spec-annotation badges ---------- */
.spec-tag {
  display: inline-block;
  font-family: 'Manrope', monospace;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.03em;
  color: rgba(255,255,255,0.4);
  margin-top: 6px;
  opacity: 0;
  transform: translateY(6px);
  transition: opacity 0.4s var(--ease-out) 0.5s, transform 0.4s var(--ease-out) 0.5s;
}
.hero2-stat .spec-tag { color: var(--ink-faint); }
.r2.in .spec-tag { opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce) {
  .spec-tag { transition: opacity 0.2s linear; transform: none; }
}

/* ---------- Waveform: scroll-velocity reactive amplitude ---------- */
.waveform { --velocity: 1; }
@media (prefers-reduced-motion: reduce) {
  .waveform i { transform: scaleY(0.7) !important; }
}