The first version of JPM Media fell apart. What came back wasn't a better logo or a slicker pitch — it was one rule, applied without exception, that everything else got rebuilt around.
Yarek Matacz didn't start in marketing. He started in construction, building swimming pools, before any of this existed. That background shows up more than you'd think.
Yarek built swimming pools. Three of the six people who now work across JPM Media and Behind the Funnel came out of construction too. It's part of why the culture leans toward "show up, do the work, don't skip steps" instead of guru talk.
The first version of the agency didn't survive. No dramatic story here — it just didn't hold together. What mattered was what got rebuilt in its place.
"If you say you're going to do something, you better do it by the time you said you would." That's not a poster on the wall — it's the actual operating rule everything at JPM Media gets measured against, from client deliverables to internal deadlines.
Meta, Google, Reddit and TikTok campaigns for coaches, consultants and service businesses doing seven figures. A funnel structure Yarek has reused for the large majority of the offers he's built.
Yarek and Marcus built Behind the Funnel to solve the step before paid ads: getting an unproven offer its first real clients. They ran the outreach by hand themselves before ever hiring or automating anything — and got it to real revenue that way first.
Replies nearly disappeared the moment outreach got automated. So they went back to real, personal LinkedIn voice notes from real accounts. That's still how it runs today — a deliberate choice, not a bottleneck waiting to be engineered away.
JPM Media and Behind the Funnel now run as a matched pair — prove the offer, then scale it — with a small, growing team on both sides.
Yes, you can automate almost anything now. We do, for the parts that don't matter to the outcome. But the moment automation touches the part where trust actually gets built, we pull it back out.
Every deadline, every deliverable, every promise on a call gets held to the same standard. If it slips, we say so — before you have to ask.
It's not a slogan on a slide — it's a habit we track. Every scope, every timeline, every "we'll have that to you by Friday" gets written down and checked against what actually happened. When we're wrong, you hear it from us first, not from a missed deadline.
We won't run paid ads behind an offer that hasn't been proven to convert. That's the entire reason Behind the Funnel exists — to build the proof first.
Too many agencies want ad budget on day one, before anyone knows if the offer converts. We'd rather lose a client who wants that than sell them ads against something unproven. Real conversations first — then, and only then, does paid spend make sense.
We tested full automation on our own outreach. It underperformed badly — replies nearly disappeared the moment it stopped sounding like a person.
People buy from people, and they always will. Software can queue a message. It can't build a relationship. So the parts of this business where trust actually gets earned — the outreach, the conversation, the follow-up — stay human, on purpose, every time.
JPM Media and Behind the Funnel run with a team of 15 total. These three are the leadership driving strategy on both sides — not a rotating cast of freelancers.
Sole founder of JPM Media. Built the agency once, watched it fall apart, then rebuilt it around one rule. He still writes the outreach copy himself — it's what rebuilt the business, and he knows it too well to hand off. Still leads media strategy, still gets hands-on with media buying, and still personally handles the majority of client conversations.
Six-plus years closing experience across other offers and companies before JPM Media — time that gave him a first-hand look at the pain points business owners actually deal with. He now applies that same skillset to the professional services space, running sales and operations at JPM Media and co-building the outreach model at Behind the Funnel from zero to real revenue, by hand.
Runs brand and partnerships for JPM Media — the person making sure the work looks as sharp as it performs. Now co-hosting the Behind the Funnel Podcast, and directly handling inbound requests and the partner relationships that keep client needs covered.
All three of us go back to high school together — went our separate ways after, then came back to build this together to fix the problems we kept seeing in the industry.
We look at business like a sport. Individual accountability, inside a team game.
But we promise we can point you in the right direction — no pressure, no scripts, just a clear answer on whether we're a fit.