We heard the issues — cold pitching, expensive ads that don't convert. So we built this to change that. We built it by hand ourselves before we ever sold it to anyone.
We call it a conversation engine.
Three steps. No automation, no bots, no cold pitching.
We identify the exact people you want as clients and invite them onto a podcast — not to sell them, to talk with them.
The recorded interview does the work a sales call usually does — trust, credibility and context — without ever feeling like one.
Whether or not the guest becomes a client, the conversation gets cut into content across LinkedIn, Instagram, TikTok, YouTube and Spotify.
Here's the part most people miss: a normal podcast is built to grow an audience. A conversation engine is built to grow a client list. Every guest is chosen because they're already your ideal client — not because they'd make a good episode. The invite itself does the work a cold pitch never could, because nobody feels pitched when you ask to feature them, not sell to them.
Once they say yes, the "interview" runs like a real conversation — because it is one. You're not reading from a discovery-call script. You're talking shop with someone in your world, on the record, with a microphone that gives you permission to ask the questions a cold call never would. By the time it wraps, they know how you think, what you're building, and whether they want to work with you — without a single slide.
Then it gets cut up. Clips, quotes, and takeaways go out across LinkedIn, Instagram, TikTok, YouTube and Spotify — so even the guests who never become clients are still building your credibility with everyone who watches.
AI can write your outreach, book your calls, and follow up while you sleep. We know — we tried it. What it can't do is make someone feel like they're talking to a person instead of a pipeline. So while the rest of the market bet on automating everything, we bet on the one thing automation can't fake: a real conversation, from a real person, that actually remembers what you said last time.
No bots, no blasts. Here's exactly what goes out and why each one works.
A real, personal LinkedIn voice note — not a script read off a screen. Voice notes work because they can't be faked at scale: the moment someone hears an actual human voice referencing their actual post, the "cold" disappears. It's the single biggest lever in the whole system.
Hey [name], I just saw your recent post about [topic] and thought it was a fantastic take. I run a podcast called Behind the Funnel — we talk to people in the space about how they're innovating. I'd love to see if it makes sense to have you on.
A written email to your ICP, using adjustable copy tuned to who they are and what they'd actually care about — not a generic template blasted to a list. Because it's personalized to the recipient instead of mail-merged, it's currently seeing a 19% response rate, well above what generic cold email gets.
Subject: quick thought on [their recent move/post/launch]
Hi [name] — saw [specific, relevant detail]. Curious how you're thinking about [related challenge]. Would it be useful to compare notes on a quick call, or would a spot on our podcast make more sense for what you're working on?
Both systems run from real accounts, written and sent by real people. That's the whole point.
Exact pricing depends on your situation — book a call for current numbers.
Everything we know, packaged into the Skool community: templates, training videos and the exact scripts we use.
We warm up your outreach system over 2–3 weeks and hand you the keys. You take the calls, we built the machine.
We run the entire system for you. Outreach, scheduling, conversations and content. You just show up to the call.
Get your first real clients and the proof that your offer converts, without spending a dollar on ads.
Once the offer is proven, JPM Media runs the paid ads and funnels that scale it faster than referrals alone ever could.
See who's ready for this step