Hosted by the JPM Media team. This is JPM Media's own show — founders and operators talking about what's actually working, not what sounds good on a slide.
The Behind the Funnel Show
The Behind the Funnel Show
The Behind the Funnel Show
The Behind the Funnel Show
The Behind the Funnel Show
The Behind the Funnel Show
New episodes added regularly — subscribe below to catch them first.
I'm Yarek — founder of JPM Media and co-founder of Behind the Funnel. I still write the outreach myself, so most episodes come straight from conversations I'm already having with founders and operators.
I'm Marcus — co-founder of Behind the Funnel. I've sat on the other side of the table at other companies, so I know what's actually useful to hear versus what just sounds good.
I'm Nicholas — I run brand and partnerships at JPM Media, and I'm slowly taking the reins on this show. I handle the inbound and make sure we've got the right people in the room.
New conversations with founders and operators, wherever you listen.
Confusing on purpose? No. Just two things that grew out of the same idea. Here's the difference.
This is our own podcast. The JPM Media team hosts it, we publish it publicly, and it exists to share real conversations with founders and operators — not to sell anything directly.
Behind the Funnel (the company) teaches and runs a different mechanism entirely: inviting your ideal client onto a podcast you host, using the conversation as a disguised discovery call. It's a sales mechanism, not a media brand.
See how the method works